UPS Site Redesign
For this redesign we partnered with the UPS team to create a frictionless, connected digital experience that anticipates their customers needs and helps them get tasks done at lightning speed. We wanted to inspire brand confidence on the site by re-infusing their strong brand colors and using the arc from UPS shield as an element to lead customers easily through their shipping tasks.
ROLE
Visual Design
STUDIO
Publicis Sapient
PROJECT TYPE
Branding
Website Redesign
UPS Shipping Application Redesign
The UPS shipping application as it stands today is extremely heavy with unused content and confusing, mismatched UI. The Data Driven Optimization team at UPS challenged us to redesign the shipping shipping application in a non scrolling flow. We streamlined the experience for both the power and occasional shipper and visually redesigned the flow to be more clean, simple, and easy to use.
ROLE
Visual Design
Experience Design
STUDIO
Publicis Sapient
PROJECT TYPE
Product Design
System Design
